Lighten your spirits
Master Branding, Brand Voice & Personality: Robin Albin / Creative Direction: Susan Hunter
THE URGENCY:SolidRocket Ventures, a California-based start-up recognized the growing consumer demand for delicious, premium flavored spirits and for beverages with targeted health, lifestyle and performance benefits. After nearly a year of product development, targeted qualitative consumer research and industry feedback they created nine unique fusion-flavored 70 proof vodkas with 25% fewer calories than the leading vodka brand. Then they enhanced them with the same electrolytes found in leading hydrating beverages.
THE INSURGENCY:We joined the Solid Rocket team to create the strategic brand identity and packaging for the new fruit and fusion flavored vodka we named Voli. Soaring sales are all the proof you need of its success.