For the past decade or so, singles have spent years on an epic quest to find that perfect person. Now, more and more Millennials are ready to take the plunge - but they are getting engaged their way. Couples today want a distinctive engagement ring and experience that expresses their individuality, personal styles and stories, lifestyle and values. In fact, 63% of Millennials say that customizing their tastes and needs is a top priority. Despite this shift, the current engagement ring market and experience at retail & on-line is traditionally very transactional.