Geo Girl

Put the UP in makeup

geoGIRL™ is the first complete collection of fun, informative, interactive, integrative beauty products to engage this next generation of girls.

 

  • Walmart wanted to reach the tech-savvy, socially conscious members of Gen Z with a new beauty brand.

  • Longtime client and partner, Pacific World Corporation, texted us to help with the RFP and we won the bake-off for PWC.

    We believed that it was important for “beauty beginners” to have safe, age-appropriate products along with the information they need to develop good habits. Working with our Product Development team, we made sure all geoGirl™ products created a healthy environment for changing skin. We used gentle, good-for-skin botanical ingredients including 100% natural fragrances for a fun yet positive experience.

    In the short span of 9 months, we helped launch the brand and directed every touch point from package and web design, product and promotion, community-building and charitable-giving.

  • Brand Story & Messaging

    Brand Voice & Personality

    Visual Identity

    Package Design & Graphics

    Merchandising

    Advertising

    Promotional Campaigns

    Music Videos

    Philanthropic

    Website Design

    Digital & Ecommerce

Logo of geoGIRL featuring a ladybug on the left, yellow flowers on the right, on a beige background with a light green backdrop.
Two young girls hugging outdoors, smiling, with skincare and makeup products in the foreground. A green speech bubble says 'start here GLOW everywhere'. The image promotes geoGIRL skincare and makeup for young girls.

Beauty for beginners

While bright and exciting in the package, geoGIRL™ colors were formulated to look super-sheer and see-through on young skin. The formulas were mistake proof and easy to apply successfully.

Two young girls smiling and playing together on a swing under a large tree in a sunny outdoor setting
A young woman with long brown hair wearing a straw hat with a wide brim, a brown and white patterned blouse, standing outdoors with a blurred garden background.
Two young girls lying on a grassy lawn outdoors, smiling and relaxing in the sunlight.
Collection of skincare and beauty products including lip balm, lip gloss, face moisturizer, face mist, eye shadows, pencils, and creams from geoGIRL with colorful packaging on a light background.
 

Every geoGirl™ package was designed to be a keepable booklet that featured a planet-friendly tip from a real geoGirl™ and application instructions designed to enhance & improve the experience for first time users.

Three bottles of geoGIRL body mist with produce and bird illustrations on the labels, arranged in a row, with citrus, vanilla, and pear mint scents.
Collection of natural-colored makeup and cosmetic products including lipstick, mascara, brow gel, and lip gloss, with a butterfly design on one container and a purple flower design on another.
Collection of makeup products including lip balm, lipstick, lip gloss, and lip tint, with decorative packaging featuring ladybugs and worms.
A collection of pink beauty products including jars, tubes, and containers from the brand geoGIRL, with some packaging labeled with the brand name and a tube labeled SPF 15 moisturizer tint.

We also scaled down packaging to be suitable for the physical needs of smaller hand and features and the usage pattern of the audience.

geoGirl™ packaging was made from planet-friendly materials including recyclable materials, renewable corn & recycled paperboard.

 

Thanks for the scroll - View another project:

Linhaus
Klinger
Private Practice