ColorForge

The future of color cosmetics

ColorForge is the first – and only - patented 3D printing process that manufactures custom color cosmetics and product casing simultaneously, sustainably and scale. With no minimums or waste. It’s a game changer that offers beauty brands of all sizes the custom-ability and affordability to stay ahead of trends and satisfy the needs and desires of diverse consumers. All that’s missing is your imagination.

 

  • Today, beauty brands of all sizes rely on 3rd Party Contract Manufacturers to produce their Eyeshadow, Blush, Bronzer, Pressed and Finished Powders for Face & Body. But 3rd Party Contract Manufacturers require long lead times and minimums of 5000 Units or more. Whether a brand wants to manufacture 100 or 1000 units, they pay for the remaining quantities. Large amounts of capital are tied up in inventory. Costly and wasteful processes such as tooling, inventory, supply chain and warehousing are required. And too often, surplus products can expire and need to be thrown out.

  • Founders John and Richard LaHood had a revolutionary idea. Transform color cosmetic manufacturing as we know it. Offer zero waste, rapid-fire speed to market and never-before-shade ranges. Reduce inventory requirements, transportation networks, stock rooms and the rest to turn expensive supply chains on their head. Now how to tell the world.

    Enter Insurgents. First, we named the brand Colorforge to speak to the artisan in the 3D printing process. We designed the logo to demo the range of shades the technology can create. And then we designed and built their website and investor relations materials to demo the WOW factor of ColorForge’s 3D printing process.

  • Master Brand Position

    Brand Strategy

    Brand Name

    Logo Design

    Brand Voice & Personality

    Visual Identity

    Web / Ecommerce Design

    Consumer Engagement Strategy

A metallic machine labeled 'colorforge 280 METADOV' with vertical metal rods inside and a flat workspace in front, set on a dark floor with a plain light gray wall background.

The power behind the powder. Be more agile, less wasteful. Reduce development and manufacturing time. Eliminate inventory. Accelerate speed to innovation. Create limited edition products on demand.

Black background with colorful circular patterns of various textures and designs, including floral, geometric, marble, and scales, surrounding white text about a high-volume cosmetic manufacturing solution.
Close-up of three round makeup blush palettes in shades of purple, red, and beige against a black background.

Create a color.  Or 500.  Or 5000. 

Customize a totally unique shade range. Any quantity.  Any shape.  Design or Decorate. Any way you like. Stay on top of trends. Or create new ones.  As they happen.  All in under 5 hours.

A circular cosmetic product container with a decorative printed shell and structure, surrounded by explanatory text indicating it is made of biodegradable material and has no wasteful metal packaging.

Simultaneously manufacture high-quality powder cosmetics in a biodegradable structural “shell”.  With no wasteful metal packaging.

A close-up view of a colorful mosaic composed of various shapes and patterns including circles, squares, hexagons, and rectangles in shades of pink, purple, brown, beige, blue, and gold, set against a black background.
Close-up of a textured, purple, circular object with a metallic edge, set against a black background.
Color palette with six purple, beige, purple, purple, beige, pink, purple, and red shades, each in circular or hexagonal forms, with four decorative tile or pattern samples at the bottom, on a black background.

ColorForge is an industry game changer.  

Winner of many pitchfest competitions and awards including the 5th Annual Cosmetic Victories Competition, a worldwide competition that rewards and promotes innovate projects in the perfume and cosmetics industries. 

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