SciencePower
Not more ingredients. Better biology.
Inside the body, most functional ingredients are added to support basic nutrition delivering indirect biological effects with inconsistent, often generic responses.
Biology doesn’t respond to ingredients. It responds to signals.
Inspired by the dynamic logic of the gut microbiome, SciencePower developed the next-generation Postbiotics 2.0 using its proprietary, patented Sequential Fermentation Technology™ to accelerate biological outcomes
-
For years, functional nutrition has focused mostly on inputs.
More vitamins.
More minerals.
More pre and probiotics.
More proteins.It’s called Ingredient Stacking - a technique frequently used by manufacturers to enhance a product’s synergistic effects or target multiple pathways to well-being,
Multiple active ingredients are stacked together in increasingly complex formulations.
This technique has certainly helped move the industry forward.
But combing more ingredients does not necessarily achieve greater effects.
Biology doesn’t respond to ingredients. It responds to signals.
The future of nutrition is not about the inputs we consume. It’s about the biological outputs they create and the ecosystem effects they generate in the microbiome.
Enter SciencePower.
Pioneering the Next Generation of Postbiotics
From Functional to Biological Nutrition. -
According to global business insights firm, Lumina Intelligence “Postbiotics have become the fastest growing area of gut health with a nearly 1,300% increase in Google searches in the last 2 years.
We believed that selling the category would only serve to confuse potential partners and contribute to an already complicated, complex and cloudy concept and conflicting claims.
With its clearly different philosophy towards health and well-being SciencePower needed to clearly differentiate itself from the numerous nutritional ingredient add-ons on the market. We couldn’t simply be the better or best biotic supplement.
We created an entirely new category – Accelerants – Postbiotics 2.0 that supercharge biological activity of the microbiome. As an Accelerant, SciencePower doesn’t just add an ingredient, it boosts biological performance exponentially.
We also capitalized on establishing SciencePower as Biological Nutrition formulated to elevate the performance of legacy brands and next-gen products. Think Intel Inside.
By taking SciencePower from a Nutritional Ingredient to a Biological Output.
As such, SciencePower would become a powerful trigger for the buying decision of our partner’s final product. An essential, deal-breaking component that makes that product worth purchasing. It boldly and unequivocally says - there is absolutely no substitute for our ingredient.
As such, SciencePower would become a powerful trigger for the buying decision of our partner’s final product. An essential, deal-breaking component that makes that product worth purchasing. It boldly and unequivocally says - there is absolutely no substitute for our ingredient.
-
Brand Positioning
Brand Strategy
Brand Visual Identity
Logo Redesign
Video
Web Design
Asset Creation
Before
After
The Science Power logo was pleasing in its simplicity and certainly easy to understand – two core qualities of a successful logo. That said, it didn’t not represent the unique benefits of the technology.
We redesigned the logo to feature radiating orbs that create a sense of acceleration and progress.
They also demonstrate the brand’s breakthrough Sequential Fermentation Technology that ferments one postbiotic to stimulate the growth of another, creating a powerful synergy that increases benefits exponentially.
And they also showcase how SciencePower accelerates the performance of our partners products in diverse categories such as food, beverages, nutraceuticals, pharmaceuticals, cosmetics and pet care, setting it apart in the marketplace.
To differentiate Science Power’s breakthrough technology, we visualized it in more dynamic, even unexpected way - moving beyond the tired tropes of capsules and floating gut microbiomes.
We partnered with Theo Darling to create an immersive storytelling video that reveals the uniqueness of the brand. Imagery transports the audience into the wonderous world of the microbiome.
Unleash Biological Brilliance
Our tagline: Not more ingredients. Better Biology.
Rather than tout our features and benefits, our tagline speaks to our WIIFM strategy – what’s in it for me as a potential partner. It highlights how SciencePower can unleash the biological brilliance needed to boost the performance of any legacy or next-gen Food & Beverage, Cosmetics & Skincare, Nutraceuticals, Medical Therapy.
We designed a multiplatform storytelling strategy that uses diverse channels (social media, podcasts, video) to inspire curiosity about membership and create consistent narratives across platforms.
The MUSE Creative and Design Awards celebrate excellence in creativity and design across diverse industries. MUSE honors innovative projects that push boundaries, set new standards, and inspire audiences worldwide.
SciencePower was awarded a 2025 MUSE Design Awards Gold winner for Conceptual Design - Wellness category.