SciencePower
Accelerate Excellence
SciencePower is pioneering a new category of postbiotics — Accelerants - that unleash the biological brilliance of our microbiome to boost health benefits beyond traditional pre, pro and postbiotic supplements
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In today’s fast-paced world, modern lifestyles, poor diets, and chronic stress are taking a toll on human health. Consumers are increasingly turning to biotic supplements to support their gut microbiome, immunity, and overall well-being.
But, by attempting to address a broad spectrum of health concerns—from digestion to immunity, inflammation to cognitive function— traditional probiotics and prebiotics supplement often lack the potency, specificity, and stability needed for real efficacy. They are a jack of all trades, master of none. Additionally, many are difficult to adopt, prone to degradation, unpleasant to consume, and costly—leaving millions without reliable, effective options.
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According to global business insights firm, Lumina Intelligence “Postbiotics have become the fastest growing area of gut health with a nearly 1,300% increase in Google searches in the last 2 years.
We believed that selling the category would only serve to confuse potential partners and contribute to an already complicated, complex and cloudy concept and conflicting claims.
Science Power needed clearly differentiate itself from the numerous pre, pro and postbiotic solutions on the market. We couldn’t simply be the better or best biotic supplement.
We created an entirely new category – Accelerants – that supercharge biological activity of the microbiome. As an Accelerant, SciencePower doesn’t just add, it boosts performance exponentially.
We also capitalized on establishing SciencePower as an Ingredient Brand formulated to elevate the performance of legacy brands and next-gen products. Think Intel Inside.
By positioning SciencePower as an Ingredient Brand, it becomes a hero ingredient that is central and critical to the functional performance or aesthetics of the final product. It boldly and unequivocally says - there is absolutely no substitute for our ingredient.
As such, SciencePower would become a powerful trigger for the buying decision of our partner’s final product. An essential, deal-breaking component that makes that product worth purchasing. It boldly and unequivocally says - there is absolutely no substitute for our ingredient.
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Brand Positioning
Brand Strategy
Brand Visual Identity
Logo Redesign
Video
Web Design
Asset Creation
Before
After
The Science Power logo was pleasing in its simplicity and certainly easy to understand – two core qualities of a successful logo. That said, it didn’t not represent the unique benefits of the technology.
We redesigned the logo to feature radiating orbs that create a sense of acceleration and progress.
They also demonstrate the brand’s breakthrough Sequential Fermentation Technology that ferments one postbiotic to stimulate the growth of another, creating a powerful synergy that increases benefits exponentially.
And they also showcase how SciencePower accelerates the performance of our partners products in diverse categories such as food, beverages, nutraceuticals, pharmaceuticals, cosmetics and pet care, setting it apart in the marketplace.
To differentiate Science Power’s breakthrough technology, we visualized it in more dynamic, even unexpected way - moving beyond the tired tropes of capsules and floating gut microbiomes.
We partnered with Theo Darling to create an immersive storytelling video that reveals the uniqueness of the brand. Imagery transports the audience into the wonderous world of the microbiome.
Unleash Biological Brilliance
Our tagline: Accelerate Excellence
Rather than tout our features and benefits, Accelerate Excellent speaks to our WIIFM strategy – what’s in it for me as a potential partner. It highlights how SciencePower can unleash the biological brilliance needed to boost the performance of any legacy or next-gen Food & Beverage, Cosmetics & Skincare, Nutraceuticals, Medical Therapy.
We designed a multiplatform storytelling strategy that uses diverse channels (social media, podcasts, video) to inspire curiosity about membership and create consistent narratives across platforms.
The MUSE Creative and Design Awards celebrate excellence in creativity and design across diverse industries. MUSE honors innovative projects that push boundaries, set new standards, and inspire audiences worldwide.
SciencePower was awarded a 2025 MUSE Design Awards Gold winner for Conceptual Design - Wellness category.