Léman Manhattan Preparatory School

Where does your child go to school?

Manhattan’s Claremont Preparatory School had a rocky first few years. Turnover was high and the school struggled to enroll students. That is until Claremont was purchased by the Meritas International Family of Schools and renamed Léman Manhattan Preparatory School.

 

  • No doubt about it: the NYC Private School scene is ruthlessly competitive. Attend any NYC function and the first question someone will ask a parent is “Where does your child go to school?”. The challenge? Reintroduce the unknown and yet unproven Léman Manhattan Preparatory School to the highly competitive New York City Private School Market.

  • We used the NYC Private School “snob appeal” to Léman’s advantage and created a provocative, awareness building campaign highlighting the school’s unique approach to education, world class teachers, outstanding facilities and international programs. We told the school’s story including print advertising, website and digital through the personal experiences of those who knew it best: its students, parents, teachers and administrators.

    The result: A new school without traditions clearly differentiated this David from the Goliaths and Léman Manhattan upped enrollment significantly in just one year.

  • Brand Story & Messaging

    Brand Voice & Personality

    Visual Identity

    Logo Design

    Internal Educational Materials

    School / Facility Design

    Signature Experiences

    Advertising

    Social & Digital

We created the new logo and visual identity. We also worked with architects and administrators to design school facilities including banner placement in classrooms and common spaces. 

Blue flag with the logo and name of Léman Manhattan Preparatory School hanging between tall urban buildings in Manhattan.
Young boy smiling and waving blue pom-poms at a parade or celebration with other children and adults in the background.
Statue of Liberty holding a torch in her right hand, with a crown on her head, standing on a pedestal against a clear blue sky.
 
 

World views from every classroom:

Our collateral materials touted the school’s unique approach to education: Critical thinking, rigorous academics and an authentic international school with established sister schools in Europe and Asia, world class teachers, and measured achievement

 
 
A collage of photos showing scenes from Leman Manhattan Preparatory School, including an exterior with the school's sign and flag, students inside and outside, a swimming pool, a gym with children playing basketball, and an indoor lounge area.
 
 

We also knew that the NYC Private School scene was ruthlessly competitive.

Attend any NYC function and the first question someone will ask a parent is “Where does your child go to school?”.  By tapping into this insight, we helped introduce Léman Manhattan - a new school without traditions and a reputation – to the community and differentiate this David from the Goliaths.

Our provocative, awareness building campaign included print advertising, website and digital told through the personal experiences of those who knew it best:  its students, parents, teachers and administrators. 

 
A swimmer in a blue cap and goggles swimming freestyle in an indoor pool with a Leeman logo on the wall behind. Text overlay about a child's progress toward Rio 2016 and a question about school.
Two young boys in a classroom, smiling and looking at a book or paper, with the text overlay 'We encourage sharp minds - not sharp elbows. where does your child go to school?'.
Young boy in safety glasses sawing a piece of wood with a scroll saw in a classroom or workshop setting, with a message encouraging young minds to think creatively for school.
Children performing on stage with colorful costumes, raising their arms, with stage lights and hanging lanterns in the background.
Three children looking at a science experiment involving a light bulb that has gone off, in a dark classroom.
A man in a white lab coat and safety glasses pointing at a computer screen showing a YouTube page with a video about Mr. Isaac's chemistry classroom program. The video thumbnail features handwritten chemistry equations on a blackboard. The overlay te
A classroom with students working on laptops, facing a teacher standing in front of a large video conference screen. The screen displays students from another classroom participating in a debate. Flags of the United States, Mexico, Canada, and Italy
A girl in a blue dress touching a memorial wall with names. Overlay text promotes Leman Manhattan Preparatory School with photos of students engaging in various activities.

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