Soul Link

Find your self

Unlike “mainstream” meditation apps that merely offer a blissful, yet momentary escape from daily struggles, Soul Link™ is fusion of science and spirituality. The experience is proven to produce positive changes in the brain and human consciousness using three 3 pillars of transcendence:

Sound-Healing Music: The intricate beauty of these compositions unfolds through their complexity that gently guides the listener into a meditative state of mind.

Cinematic Earth Videography: A captivating, “eyes open” using drone-created earth scenes that take you on a journey into deep consciousness.

Focus-Enhancing Frequency Waves: These frequencies are designed to enhance focus and elevate awareness, utilizing cutting-edge technology and allowing a heightened state of mindfulness.

The result: users experience a healthier mind, improved emotion regulation, and an elevated state of being.

 

  • The mental health crisis - and its symptoms including anxiety, stress, isolation, depression – have reached epidemic proportions; affecting millions of Americans – especially young people.

    To address this urgent need, Dr. Dawn Ella created Soul Link, a ground-breaking meditative technology designed to be a catalyst for self-discovery, transcendence and inner growth.

    Soul Link needed distinguish itself from the plethora of “close your eyes, breathe deeply and listen to rain on the roof” “McMindfulness” apps.

  • We clarified Soul Link’s Belief System, Brand Personality and Core Values - then thread them through every aspect of the brand.

    We created a provocative and clearly differentiated communication strategy and execution that demonstrates the proven superiority of Supernal World Creations and distinguishes Soul Link® from the plethora of dubious, “touchy-feely”, new age platforms.

    The result: A 360 campaign that stirs Soul Link’s audience into action and establishes the brand as a powerful solution to physical, emotional and mental wellness.

  • Brand Story & Messaging

    Brand Strategy

    Brand Name

    Brand Visual Identity

    Brand Logo

    Brand Voice

An outdoor basketball court at sunset with a hoop and net, surrounded by a chain-link fence and trees in the background.
A foggy park at night with empty benches and glowing street lamps, featuring text promoting Soul Link, a sound healing service, with the phrase 'LOST track?'
Empty modern indoor space with escalators, metallic and glass architectural elements, and minimal lighting, promoting a theme of self-discovery and healing.
A lush green forest with sunlight filtering through the trees, with a glowing white circle and the words 'LOST your way?' in the center. Additional text explains the benefits of Soul Link for sound healing and visual immersion.
Nighttime cityscape with a curved sidewalk and streetlights; overlaid text promoting Soul Link for sound healing and inner balance.

We created a 4-prong campaign that linked one message to the next.
Create empathy:

You get my situation.
Whether numbed by pandemic isolation, burned out by grind culture, or shocked by the 21st-century horrors of politics, war, inequality, crime and climate crisis, more and more people – especially young people - are feeling a sense of absence that is hard to neatly define. Some call it Soul Loss. 

Person holding a tablet displaying a landscape scene of mountains, snow patches, green trees, and a reflective lake under a blue sky.

Inspire curiosity.

What you offer interests me and we want the same things.
We explained the true meaning of meditation to explain how Soul Link helps the disconnected back to their soul.

Digital advertisement for a meditation app with a smartphone displaying custom meditation options, including audio selections like Healing Waves, Sunrise Surrender, and Cosmic Calm, against a blue background with a wave and bird illustration.
Web page screenshot showcasing an app for selecting immersive earth videos with scenic landscape images, including a coastal view, a mountain landscape, and a tree, along with options for choosing audio, video, and frequency wave.
Smartphone displaying an app for selecting audio, video, and frequency wave options. The screen shows a section for choosing a frequency wave with a list of different options like calming, stress relief, and focus. The background features a purple an

Develop Understanding

Tell me more about your technology.
Soul Link Experience communications highlight the 3 aspects of the sensory technology: Sound Healing Musical Compilations; Immersive, Cinematic Earth Visuals, and Focus Enhancing Frequency Waves. And explain their individual benefits.

Nighttime beach scene with a starry sky, purple and pink clouds, and silhouettes of hills and vegetation
A beach with ocean waves and a sunset sky, featuring the text 'LOST your momentum?' and the logo for Soul Link with the slogan 'Find Your Self' in the upper right corner.
A scenic view of a mountain range and calm beach at sunset with purple and pink hues in the sky. Text overlay reads "LOST your joy?" with a logo and the words "SOUL LINK Find Your Self" in the top right corner.
Mountain landscape with snow-covered peaks, a lush green forest, and a calm river in the foreground under a clear sky.
A landscape scene at sunset with a large tree on a small hill and a flock of birds flying in the sky. Text overlay reads 'LOST your edge?' with the logo and slogan 'SOUL LINK Find Your Self' in the top right corner.
Calm lake at sunset with a small boat floating, colorful sky with clouds, and the text 'Lost your way?' with the Soul Link logo in the top right corner.

Establish trust via peer connection.

Wow it worked for them. It might work for me. Enlist Influencers, Advisors and Experts.

Screenshot of the Soul Link app displayed on a smartphone, tablet, and laptop screens, showing lush green landscapes and meditation content.
A scenic lake view during sunset with purple and yellow sky, mountains in the background, purple flowers in the foreground, and a small dock leading into the water. A gold award badge in the top right corner indicates a 2023 Muse Creative Awards Gold

Soul Link was awarded the prestigious Health and Wellness 2023 Gold Award in the highly competitive 2023 MUSE Creative / MUSE Design Awards

 

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Frédéric Fekkai
Origins
Sensegen