Master Branding, Brand Voice & Personality: Robin Albin / Creative Direction: Susan Hunter & Lauren Webster
THE URGENCY:Since 1989, MMG has provided investment banking and strategic and financial advisory services to clients in the retail, fashion, textile, home decor and beauty sectors. But they are not a bunch of suits. They are a boutique firm that brings a modern energy, dynamism and unique insider perspective to every transaction. They decided to up their game and let the industry know them for who they are.
THE INSURGENCY:We created a new brand persona and website that reflects their strategic and scrappy, personal and professional, elegant and expert style. We designed a highly saturated graphic and elegant, color-rich business icons in silhouette still life to tell the MMG story in a modern, approachable style and present the firm as thought leaders with a new vision.