B2B Brand Strategy, Creative & Consulting
Key challenges faced by b2b companies today
Quick, what’s the first thing that comes to your mind when you think about your business.
Product innovation? Technical specifications? Features & Benefits? Research? Service? Pricing?
How about Branding? Before you roll your eyes, hear us out.
While many companies still believe branding is consumer-centric designed to trigger individual purchases, branding is a company’s most powerful business asset. Regardless of industry. Especially in an increasingly crowded marketplace,
Branding doesn’t just communicate what you do, it tells your customers and partners why it matters.
Branding differentiates you from your competition, positions you as a market leader, conveys expertise, delivers pricing power, accelerates sales velocity, credibility, connections & opportunities. It generates memorability. Builds relationships, reputation and trust. Produces term value & ultimately impacts your bottom line and profitability.
How insurgents addresses these challenges
Branding in the B2B sector isn’t about creating a slick logo or standing out at trade shows — though these are essential components.
It’s about building a story & strategy that answers your target audience's needs on a human level. That’s right, human level.
Studies show that feelings – not logic – drive 85% of all purchasing decisions. Yet B2B marketers typically focus on the remaining 15% - a rational explanation of features & benefits.
Behind every business decision is a person with dreams, fears & aspirations. People who are seeking to boost their careers, take pride in their work. Have confidence in their decisions. Make their day a little smoother & more successful. Remember, people don’t check their emotions at the office door.
At Insurgents, we turn facts into feelings. Creatively showcase the people behind the business, their values & their motivations. Understand their pain points.
We shift focus from touting functional capabilities & change the conversation from “Let me tell you about ME.” To What’s in it for you.
We’ll help you build a culture that burns your brand Purpose, Promise & Story into the hearts & minds of your teams, stakeholders, partners & customers so they believe what you believe & become diehard evangelists.
Core Services
We believe brands are best when their purpose & promise touch every touch point. So, we do brands from end to end. Need a formula? We work with the best transformulators. Website? No worries. Digital? Logo or Package Design? Done! & done! & we do it all without the outrageous agency bloat that bogs thinking – or budgets - down. Seriously who has time for that!
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Your ONE WORD Brand Anchoring Theme is your most critical guiding concept. But too often it’s hiding in an accumulating mish-mash of competing ideas. We begin by blowing things up. We take your brand apart piece by piece to reveal the ONE WORD that defines your brand, delivers your promise, disrupts your industry & grows your business.
Brand Equity Analysis
Stakeholder Interviews
Competitive Review
Market & Consumer Insights
Trend Analysis
Whitespace Opportunities
Quan & Qual Testing (if required)
Findings Presentation
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Now comes the fun part. Rebuilding. We help create a credible, compelling & consistent Brand World including architecture, narrative & culture with the power to burn its way into the hearts & minds of your teams, stakeholders, partners & customers so they believe what you believe & become diehard evangelists.
ONE WORD Anchoring Theme
Brand Positioning & POV
Storytelling Strategy
Brand & Product Naming
Core Messaging & Tone of Voice
Visual Identity & Art Direction
Portfolio Architecture
Brand Culture
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We design a dynamic & distinctive identity system that is strategically & aesthetically aligned to your brand your including logo design, colors, fonts, photography style, iconography, and other brand elements. Then we show how they are applied across marketing, collateral, web design, PR & messaging. This framework ensures accuracy & consistency at all touchpoints.
Brand Guidelines & Aesthetics
Mood Boards
Asset Library
Logo Design or Redesign
Visual Identity System
Typography
Color Design
Package Design
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Now it’s time to take your message to the world. We’ll help you create provocative creative, marketing & communications across all touchpoints The result: strategies that pull rather than pitch, experiences that increase mindshare & market share & communications filled with wit, emotion & humanity.
Campaign Creative & Production
Marketing Strategy
Advertising
Website & Ecommerce Design
CRM
Social & Content Strategy (Blogs, Articles & Posts)
Out-of-Home (OOH)
Video & Motion Graphics
Photography
Social Mission & Impact Strategy
Brand Culture Development
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In a world of rapid-fire change, brands must constantly find new ways to solve authentic problems & bring their stories to life without abandoning their core beliefs. We flood the zone with experiences that increase awareness & engagement, deepen emotional connections, deliver a powerful competitive advantage to move hearts & minds as much as they move businesses & the bottom line.
Business Development
Growth Strategy
Product Innovations
Promotions & Seasonal Campaigns
Brand Partnerships & Collaborations
Influencer Campaigns
Merchandising Strategy
Retail Experiences
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Future-proofing is all about anticipating what’s next & developing the strategies that help you to succeed long-term. We have our finger on the marketplace right now & a Spidey sense for where it’s headed tomorrow. This vital intel will help you have the radical readiness to evolve & seize bold & game changing opportunities that will grow your business, disrupt your industry & keep your brand vibrant, alive & relevant.
Innovation Strategy
Tomorrow Finding
Trend Watching
Competitive Tracking
Sensegen
Nature down to a science.
In the battle of David versus the Flavor and Fragrance Goliaths, start-up Biotech company, Sensegen kicked serious butt by tapping into not just the 5 senses but igniting a sense of wonder, originality, responsibility & equality.
Sweegen
Well. Into the future.
We helped natural ingredient manufacturer, Sweegen, find their sweet spot & go Well Into the Future. Today, their technologies & innovations are enjoying the sweet smell of success in categories like beverages, bakery, dairy, condiments & confections.
SciencePower
Accelerate Excellence.
Given that postbiotics are still a newly emerging concept, it’s easy to get sucked into the trap of explaining how yours differ from pre, pro or postbiotic combinations. We created an entirely new category - Accelerants – to explain the SciencePower’s unique advantage: a proprietary, multi-strain, Sequential Fermentation process supercharges specific biological activity.
BEAKN
Navigate the next.
Corporate ethics has long been associated with fraud, bribery, corruption, insider trading. Just don’t break the law. But today given all the volatility & uncertainty, the need for modern ethical practices is critical. We repositioned BEAKN as a guide for enlightened business leaders to navigate responsibly through tumultuous times.
ColorForge
All that’s missing is your imagination.
It’s a game changer that offers beauty brands of all sizes the custom-ability, affordability, scalability & sustainability to stay ahead of trends & satisfy the needs and desires of diverse consumers.
GroundForce
Where investing is a force for good.
Solving the climate crisis represents the single largest human effort in history. & this investment group believes it will change the way we live & work forever. We helped the team create a clear differentiated strategy represented by the tagline: Where investing is a force for good.
Frequently Asked Questions
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Use storytelling to demo your product. Avoid the corporate gobbledygook. Talk like a person. Don’t be afraid of using humor. You can’t be broccoli all the time. Use metaphors or evocative imagery. Have fun with function.
Envision your audience’s circumstances, their fears, struggles & pain points. What’s stopping them from succeeding? & solve that problem for them.
Once you embrace this philosophy, you’ll shake up your message & create ideas that are less corporate - far more compelling. The result will positively impact the perception of your brand.
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Don’t be afraid to have a distinct Point-of-View or deviate from consensus thinking. Those are the hallmarks of a Challenger Brand. Get out of your comfort zone & tap into what might be considered industry taboo topics - the friction points your clients are currently experiencing.
Solve an annoyance. Focus on a frustration your customer is currently facing. For example: dealing with massive amounts of service log jams & paperwork
Create scroll stopping content. Make it engaging, so it not only informs but entertains.
De-risk decisions. Soothe customer apprehensions & build trust with a hefty dose of empathy. Share success stories. Position your service as a stress reliever. Let your audience know you get them!
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We have invented and reinvented many successful new brands for both major corporations and entrepreneurial ventures – from prestige to mass – in categories that run the gamut from B2B to B2C, CBD to CPG, fashion to food, pharma to fitness, beauty to banking, supplements to sustainability, hospitality to home, and toys to tech. & we are always up for the challenge of something new.
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At Insurgents, we don’t have a permanent staff. We work on what’s called a Hollywood Model. We handpick a one-of-a-kind team of Oscar-worthy talent from our vast network of marketers, creative directors, package & web designers, product developers & social media pros curated specifically for your project. Leading to a truly personalized client-centric solution. & there’s no bureaucracy or "middle- men" to muck things up. Our approach also means we’re more agile & able to turn things around with deft speed.
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Great branding begins with a single powerful idea that is:
Differentiated. Develop a clear, distinct & unique-to-you-strategy that makes you one of a kind vs. one of many.
Disciplined. Consistency is what keeps customers coming back for more. They know they’re getting the same unmatched performance, the same sass, the same great customer service at every touch point & encounter with you.
Daring. Bring excitement & energy to your category & your brand by expressing your unique Point Of View with courage & conviction. This will create a strong, unbreakable emotional connection with your audience.
Get in Touch.
Whether you’re an Insurgent start up seeking to be scalable – or saleable – or a Resurgent – a mature brand in search of your lost mojo, Insurgents can help you create bold, game changing ideas, strategies that sizzle and experiences that surprise, engage, delight and inspire customers and move the marketplace
Use the form below to share a few details to get the ball rolling.