Brand Creation
Be one of a kind.
Not one of many.
Every great and enduring brand must continually ask itself: what would people be missing if this brand didn’t exist. That doesn’t come from being better, smoother, smarter or easier than the other guy. It comes from being different.
Owning your uniqueness. That’s your Unfair Advantage. And it needs to be built into your brand from the get-go.
Many founders know what they do.
Few can answer why.
Why do you exist? Why now? Why you? Why will this succeed? Great brands begin with the answers to these questions. We call them The 4 Whys. They're the foundation everything else is built on.
What’s included
Everything you need to
launch a brand that lasts.
From naming to narrative, culture to code of conduct: here's how we build brands from scratch.
The 4 Whys
+Many founders know what they do. Or how they do it. But few can clearly answer: Why do you exist? Why Now? Why you? Why will this succeed? Great brands begin with the answers to these questions.
One Word Anchoring Theme
+Not a mission statement. Not a tagline. Not a pithy elevator speech. It's your North Star. The single, ownable idea your brand that instantly telegraphs what your brand promises and delivers. Everywhere. Every time.
Naming
+A great name creates awareness, claims mindshare and market share. Whether Descriptive, Metaphoric, Quirky or Made-Up, we'll help you find the one that's easy to remember and impossible to forget. And we navigate trademark searches like nobody's business.
Brand Narrative
+A story is what happened. A narrative is what it means. The best brand narratives take audiences from the world as it is - through catalytic disruption - to the world as it should be. We help you craft yours.
Brand Culture
+Define the ethos. Articulate the beliefs. Forge the values that turn employees into ambassadors, customers into diehard evangelists.
Brand Bible
+Not some nice-to-have. It's your code of conduct. The living, dynamic system that ensures your identity, values, products, experiences, emails, presentation & sales call all communicate the same brand at every touchpoint.
Launch Strategy
+You only get one first impression. We make sure that yours lands.
Our Approach
We don't cut and paste.
We get in the mosh pit with you.
Every brand we build moves through four phases. Each one designed to get you from where you are to where you deserve to be.
Detonate
We blow things up to find your One Word Brand Essence.
Articulate
We build a compelling narrative, culture, and identity around it.
Anticipate
We give your brand the vision to evolve and stay relevant.
Activate
We take your message to the world with provocative creative that connects.
Ready to be
irresistible,
irreplaceable,
Insurgent?
Explore mroe
Other ways we build bold, irresistible brands.
Brand Strategy
Tactics without strategy is just noise with a budget.
Brand Refresh
Get out of your mid-life crisis.
Brand Execution
Do something daring.
Brand Innovation
Give them what they never knew they wanted.
Brand Growth
How to avoid the growing pains.
Brand Triage
The truth no one else will tell you.