Brand Purpose is your North Star, your most critical guiding concept. But finding your authentic Purpose can be messy. Too often it’s hiding in an accumulating mish-mash of competing ideas. The challenge is to extract it.

We begin by blowing things up. We take your brand apart piece by piece. Reimagine how those pieces might come together under Big Anchoring Themes.

We conduct stakeholder interviews and workshops. We listen to the things you say out loud and suss out things you haven’t said. Why do you exist? What mistakes have you made along the way? We guide you through a backcasting exercise. Where do you see yourself in 5 years?

We analyze your competition. Do equity and messaging audits. Study consumer attitudes, trends and movements across the social, cultural, geographical, technological, economic, environmental and political landscape. We translate all this intel into insights. Insights become strategy. Strategy transforms into business opportunities.

Ka-Boom! Purpose. Promise. Story. Your ownable and authentic Point-of-View and “unfair advantages” become crystal clear. And a rich, differentiated and explosive brand emerges.

• Business discovery
• Research & insights
• Brand Positioning & Strategy: Purpose, Promise, Story

We believe that great brands have focus – and vision. Future-proofing is all about anticipating what’s next and finding ways to move forward.

We’ll pressure test your thinking. And ask you the really hard questions others won’t ask to bullet proof your strategies. Why? What if? How about? And we’ll help you see around the corners to detect and slay any lurking Black Swans.

This vital intelligence will help you consistently anticipate bold, game changing opportunities that will grow your business, disrupt your industry and keep your brand vibrant, alive and relevant.

• Innovation/business model
• Launch/Relaunch Strategy
• Growth Strategy
• Testing