Root for your health
Master Branding, Brand Voice & Personality: Robin Albin / Creative Direction & Design: Lauren Webster
THE URGENCY:As food production and systems become increasingly important, more people are seeking to adopt safer, more sustainable practices for their own consumption habits. The race is on to find better ways to feed us.
Eric and Brielle, friends and farmers, programmers and Planeteers, created Root, the first smart indoor gardening system designed to give home gardeners the green thumb they need to enjoy growing their own healthy, fresh foods, medicinal herbs (aka Cannabis) and flowering plants with no mistakes, no mess, no stress.
THE INSURGENCY:Just pop a plant pod into the ROOT Indoor Garden, tell the app what you want to grow and your plants will begin to sprout! ROOT knows how much water and light your plants need and how to take care of them. So anyone can experience the farm without the fear or frenzy. Go from hydro-panic to hydroponic. And never again worry about watering or weeding.
We positioned the brand, designed their identity and new logo, created their investor pitch deck and beta-website. We’re pretty excited about ROOT and hope you’ll give it the “thumbs up”!