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PLUM ALLEY INVESTMENTS

Change the world by investing in it.

Master Branding, Brand Voice & Personality: Robin Albin / Creative Direction / Print & Web Design: Lauren Webster
 
 

THE URGENCY:

In 2015, Deborah Jackson and Andrea Turner Moffitt, Wall Street veterans and early stage investors, saw a huge void in the venture asset class. And with that – a tremendous opportunity. Individuals – especially women – who had the desire, interest and qualifications to invest lacked the access to the best deals. They also lacked the critical intel to peer inside these ventures. And then, of course, one person and one check could never move the needle as dramatically as the high-caliber institutional players could. Deborah and Andrea envisioned a platform that would break down the silos and empower a new and all-inclusive community to get off the sidelines and invest in the most disruptive private companies who are changing the world. The result: Plum Alley Investments.
 

THE INSURGENCY:

Plum Alley partnered with Insurgents to build a bold new brand strategy and creative design that expressed the exponential impact and wealth creation that resulted when a diverse group of investors, entrepreneurs, corporations and VCs pooled their Financial, Relationship and Intellectual Capital to accelerate disruptive innovation.
 
 
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