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Chuice

Awkwardly delicious. Ridiculously healthy.

Master Branding, Brand Voice & Personality: Robin Albin  /  Creative Direction: Scott Barbey  /  Photography: Sara Hanna
 

THE URGENCY:

Chuice is the “juice you chew” which makes it an outrageously healthy, deliciously-balanced snack or meal and totally unique taste and experience.   The brand was launched exclusively in the Atlanta market at Whole Foods and on-line.  With a desire to expand distribution, Chuice founders needed to raise additional funds to prepare for growth and scalability.  In order to achieve these objectives, they wanted to hone their Master Brand Position and redesign their packaging to improve the product experience and differentiation.

THE INSURGENCY:

We are re-envisioning its Master Brand and messaging, product experience, package design, ecommerce site, consumer engagement and go-to-market strategies.  

Here’s a sneak peak of what everyone will be enjoying soon – any more details and we’ll have to kill you.
 
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Unfiltered flavor you can sink your teeth into

Bold, bright and distinct.  Never bitter, bland or boring.

10 Fruits, 9 Veggies, 7 Herbs, 6 Seeds and 3 Nuts that are chopped and blended –never blitzed into oblivion –so each distinct flavor stands on its own. And retains its just-made crunch and character – not to mention more healthy plant nutrients.

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